Research & Insights

Medical device

Medical devices are transforming how we treat and monitor patients across a host of chronic and episodic conditions. Our research-driven insights and educational tools explain how to use medical evidence to help commercial and medical leaders communicate more effectively with health systems, health care professionals, and health plans.

Featured insights

Research

How a broad view of value will impact health system drug and device purchasing

To better understand how provider organizations are changing the way they define and determine a product’s value, we surveyed over 80 leaders from health system value analysis and pharmacy and therapeutics (P&T) committees. Based on the results, here are four ways that health systems will update their drug/device decision-making in coming years.

Research & Insights

Site-of-care shifts

We dive deep into site-of-care shifts by looking at the setting where care is performed today and in the future. We use proprietary claims data, forecasting methodologies, and qualitative research methods to help you plan for the shifts in site of care likely to impact your business.

Ready-to-Use Slides

ASC market outlook for suppliers and service providers

These ready-to-use slides equip suppliers with an understanding of ambulatory surgery center (ASC) growth, ownership, and purchasing preferences. This knowledge will help suppliers meet the needs of the rapidly expanding ASC customer base.

broad view of value
Site-of-care shifts
ASC market outlook for suppliers and service providers

TACKLE THESE CHALLENGES

Get smart fast
Customer priorities
Healthcare trends
Site-of-care shifts

Customer product evaluations are changing. Use these resources to learn how providers make decisions, and receive actionable insights to apply to your commercial strategy and product messaging.

Learn about value analysis committees (VACs), how they work, and how to best position your products in front of them.
Health systems are adopting a broader view of value. See how you’ll need to evolve your value propositions accordingly.
Get resources to effectively engage with hospital value analysis committees, including sample product scorecards and real meeting agendas to take your VAC packs to the next level.

Having a deeper understanding of your customers’ changing priorities is paramount to forming successful partnerships. Use these resources to learn about the challenges your customers are facing and the strategies they’re using to overcome them.

Health systems are recovering from the worst financial year in recent history. See our survey data on their top priorities and where they are focusing their energy to achieve growth and sustainability.
Not all health systems are approaching growth and sustainability in the same way. Understand your customers better by placing them into one these 4 health system growth archetypes.
Compare the performance of individual hospitals to identify potential partners and better align your core competencies and service offerings to customers’ unique needs.

Mastering the fundamentals of healthcare trends are key to establishing credibility in client conversations. Use these resources to build industry acumen and take your client conversations to the next level.

Several seismic changes in healthcare are underway, causing leaders to adapt their strategies to position their organizations for success.
Volume growth has become increasingly inconsistent and unpredictable in recent years. Use our Market Scenario Planner to better forecast future patient utilization for any services by geographic region of interest.
Trends impacting the whole healthcare industry manifest uniquely within specific specialty areas. Find our take on the impact for the service lines you care about most.

Site-of-care shifts aren’t new, but new technologies, changing incentives, market disruptions, and payer pressure are causing providers to pivot their responses. Understand where site-of-care shifts are occurring and how that changes what your customers need from you.

Procedures that leverage your products can shift quickly out of the hospital when regulatory and market forces align. Learn how 24 procedures are set to shift in the future and how this affects your customers.
Site-of-care shifts happen at a different pace and breadth in each market. Use our interactive maps to examine variation in volumes across care settings by market.
Discover the five trends that are reshaping site-of-care shifts and gain insights into how your organization can adapt and thrive in this rapidly evolving environment.

Our latest research

Market Insights

What health system strategists will prioritize in 2023 and beyond

To find health system strategic planners’ top challenges and priorities for 2023, we surveyed 57 leaders at member organizations. Read our six key findings.

Expert Insight

The role life sciences plays in closing the nursing experience-complexity gap

Instead of thinking of the nursing experience-complexity gap as a hospital and health system issue, we need to view it as an ecosystem priority. Here's how med-tech leaders can help.

Market Insights

4 health system growth archetypes

We surveyed health system VPs and used that data to identify four different models of health system growth. We unpacked those models to show their relative size, recommend hidden growth opportunities, and provide guidance on how to be a better partner with health systems.

Explore related material your peers are interested in

Digital health

Understand how medical devices are being deployed in digital health.

Disruptors

See how stakeholders are shifting the care delivery paradigm.

Market trends

Stay current on trends impacting your products.

EXPERTS

We help leaders and future leaders in the healthcare industry work smarter and faster by providing provocative insights, actionable strategies, and practical tools to support execution.

FEATURED INSIGHTS

RESOURCES BY SECTOR

NEWS & INSIGHTS

PRODUCTS & SERVICES

FEATURED CONTENT