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Cheat Sheet

Selling to the health system C-suite: What you need to know about CEOs

The chief executive officer (CEO) is the face and voice of a health system, leading the organization toward its strategic vision. A successful sales pitch to this member of the C-suite should be focused and concise, and it should accentuate collaboration. Use this cheat sheet to learn how to lead persuasive and meaningful conversations with a healthcare CEO.

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