Today's Updates

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Sales enablement

We help our members better understand the needs of the many industry stakeholders you work with as clients, collaborators, and purchasers. Our research helps you stay smart on the latest changes impacting your customers and highlights how you can work with them to form effective cross-industry partnerships.

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3 trends shaping healthcare in 2026 (and how to respond)

Advisory Board and Optum experts break down the changes in healthcare access, spend management, and care decision-making. Learn about what’s driving these developments and how leaders can respond.

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Survey insights: 3 health system purchasing priorities

Health systems are rethinking how they purchase drugs, devices, and supplies. Uncover the top priorities shaping their decisions and how vendors can adapt to stay ahead.

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Customer outlook series: Quick guides

Download our quick guides to improve partnership opportunities and better serve your customers by deepening your understanding of key healthcare sectors.

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Podcast

285: How Rush University Medical Center is closing the 'death gap'

Closing care gaps as strategy: how Rush applies innovation, local partnerships, and operational focus — without getting stuck on language.

Report

How AI is transforming health system-life sciences partnerships

AI is transforming health systems, and life sciences companies must adapt. Learn how AI-driven workflows, data transparency, and engagement models are reshaping partnership strategies.

Quick Guide

The life sciences leader’s guide to the future of cardiovascular care

Explore evolving workforce and patient trends shaping cardiovascular care through 2035 — and learn about the commercial tactics that medical device and pharmaceutical companies will need to succeed in the new landscape.

Ready-to-Use Slides

The 10 trends impacting health systems in 2026

Learn about the top trends impacting health systems this year, from financial pressures to patient distrust. These slides will get you and your team up to speed on what to plan for this year.

Report

Which services are most at risk of leaving the hospital?

Outpatient care is rapidly leaving hospitals. Discover which high‑value services are most at risk — and how much revenue your organization could lose next.

Podcast

289: What are health systems doing in 2026? Results from our survey are in.

Experts unpack results from Advisory Board’s annual health system Strategic Planner Survey, and what they tell us about the competitive landscape for health system growth in 2026.

Report

2026 State of Healthcare Procurement: Cost, Quality, Resilience

Costs are up, expectations are higher, and disruption is the norm. Here’s how 102 supply chain leaders are reshaping procurement around quality, resilience, and smarter standardization.

Podcast

290: How data‑savvy strategic planners will define the next era of health system growth

Advisory Board experts explain how health system planners and service line leaders are driving smarter, more agile growth by rethinking data access, governance, and granularity.

Ready-to-Use Slides

The 10 trends impacting health systems in 2026

Learn about the top trends impacting health systems this year, from financial pressures to patient distrust. These slides will get you and your team up to speed on what to plan for this year.

Podcast

291: If you build it, will they buy it? The new rules for proving value in life sciences

Life sciences companies must rethink how they prove value—who they engage, what evidence they generate, and how they tailor stories to each stakeholder.

Podcast

288: Health policy update: VBC, site-neutral payments, and 340B

Advisory Board experts break down three important health policy shifts for 2026 – from value-based payment and site-of-care updates to 340B turmoil — and what leaders must do next.

Expert Insight

Scaling digital therapeutics: Your guide to 3 critical market realities

The digital therapeutics (DTx) market is evolving, but adoption hurdles remain. Discover how unmet needs, regulatory shifts, and clinical integration challenges are shaping developers’ paths to scale.

Implementation resources

Report

How AI is transforming health system-life sciences partnerships

AI is transforming health systems, and life sciences companies must adapt. Learn how AI-driven workflows, data transparency, and engagement models are reshaping partnership strategies.

Ready-to-Use Resource

4 health system partnership models for life sciences

Compare partnership models between life science companies and health systems to determine which model is best for your organization based on your specific needs and goals.

Report

3 ways to improve cybersecurity amid increased third-party risk

The healthcare industry is facing a growing number of cyber threats and third-party risks. Stay ahead of the curve with three key strategies to improve cybersecurity and protect patient data.

Ready-to-Use Resource

5 different ways to test healthcare technology

Choosing the right testing approach for healthcare technology is crucial for successful implementation. This comprehensive comparison chart details five different testing methods, allowing leaders to make informed decisions and overcome common barriers.

Experts

Regina Lohr

Managing director, Research

Gina leads Advisory Board's research for and about the pharmacy, imaging, and lab sectors.

Nicholas Hula

Research consultant, Life sciences, pharmacy, and diagnostics research

Nick researches how leaders throughout the healthcare industry can better understand each other's priorities and benefit from valuable cross-sector partnerships.

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We help leaders and future leaders in the healthcare industry work smarter and faster by providing provocative insights, actionable strategies, and practical tools to support execution.

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Site-of-care shifts: Healthcare’s $50B opportunity

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2026 State of Healthcare Procurement: Cost, Quality, Resilience

5 actions clinical leaders should take right now

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Sales enablement

3 trends shaping healthcare in 2026 (and how to respond)

Survey insights: 3 health system purchasing priorities

Customer outlook series: Quick guides

285: How Rush University Medical Center is closing the 'death gap'

How AI is transforming health system-life sciences partnerships

The life sciences leader’s guide to the future of cardiovascular care

The 10 trends impacting health systems in 2026

Which services are most at risk of leaving the hospital?

289: What are health systems doing in 2026? Results from our survey are in.

2026 State of Healthcare Procurement: Cost, Quality, Resilience

290: How data‑savvy strategic planners will define the next era of health system growth

The 10 trends impacting health systems in 2026

291: If you build it, will they buy it? The new rules for proving value in life sciences

288: Health policy update: VBC, site-neutral payments, and 340B

Scaling digital therapeutics: Your guide to 3 critical market realities

Want more? View all of our research and insights on sales enablement.

How AI is transforming health system-life sciences partnerships

4 health system partnership models for life sciences

3 ways to improve cybersecurity amid increased third-party risk

5 different ways to test healthcare technology

Advisory Board webinars and events

Regina Lohr

Nicholas Hula

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Custom research

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