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Sales enablement

We help our members better understand the needs of the many industry stakeholders you work with as clients, collaborators, and purchasers. Our research helps you stay smart on the latest changes impacting your customers and highlights how you can work with them to form effective cross-industry partnerships.
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6 health system purchasing committee archetypes

We surveyed more than 80 health system value analysis and pharmacy and therapeutics committee leaders and interviewed individuals on the front lines of product review to learn how different organizations define value when purchasing drugs and medical devices.

Understand key healthcare sectors to better serve your customers

Download our cheat sheets to quickly get smart on the challenges — and opportunities — that four players in the healthcare ecosystem are facing. Learn about the most important trends your customers are facing and what it means for the future of these sectors.

Survey insights: 6 priorities for health system strategists in 2024

We surveyed strategic planners to find out their top priorities. Learn where they are focusing their energy to achieve growth and sustainability, and use the insights to craft your own strategy.

Go deeper on our latest sales enablement insights
Quick reads
Expert Insight

Generative AI in healthcare: Q&A with IMO Health CTO Chuck Levecke

Dive into the emerging landscape of generative AI in healthcare with IMO Health CTO Chuck Levecke as he discusses its transformative potential and addresses industry skepticism. Learn about AI applications in ambient computing and data analysis, and discover why healthcare leaders are exploring generative AI as a strategic investment in a market projected to surpass $21 billion by 2032.
Cheat Sheet

Cybersecurity in healthcare

Cybersecurity in healthcare is more important than ever as the industry faces increasing cyber threats and data breaches. This guide provides healthcare leaders with a comprehensive framework to mitigate risks, protect patient data, and strengthen organizational resilience.
Expert Insight

3 ways life sciences leaders can advance health equity and improve patient outcomes

In 2020, Advisory Board identified workforce, community efforts, and patient outcomes as the three pillars of health equity. While life sciences organizations have made gains in workforce and community efforts, addressing patient outcome inequities remains a challenge. Discover three actionable ways life sciences companies can strengthen their commitment to health equity and drive positive change in patient outcomes.
Cheat Sheet

The life sciences leader's guide to today's top infusion trends

The infusion market is evolving rapidly, and infusion leaders are rethinking their strategies. Learn about the biggest trends impacting infusion providers and explore approaches to strengthen customer relationships in this comprehensive guide.
Implementation resources
Ready-to-Use Slides

Market outlook for individual and small group health insurance

Stay informed with the latest insights into the individual and small group health insurance markets. This ready-to-use slide deck highlights key developments, market dynamics, plan performance, consumer trends, and actionable strategies to respond to these changing markets.
Ready-to-Use Slides

4 major trends shaping today’s women’s health market

Our ready-to-use slide presentation equips leaders with strategic insights on major trends impacting women’s health. Included are market growth forecasts, the demographic shifts shaping them, and the top challenges and opportunities of each trend.
Ready-to-Use Slides

The role of ASCs in health system growth strategy

Health systems are wary of moving specialty procedures out of hospitals, despite the increasing value proposition of ASCs. Download our ready-to-use slides to learn how ASCs can advance health systems' long-term strategic goals — and understand what's at risk if they fail to proactively consider their ASC strategy.
Case Study

3 strategies for a successful sleep apnea therapy program: Lessons from ENTTX’s partnership strategy

The ENT & Allergy Centers of Texas (ENTTX) joined forces with an ambulatory surgery center (ASC) to launch a thriving Inspire therapy program. Learn about their three-step approach and how they improved access, increased procedure efficiency, and built strong relationships with sleep medicine clinics to benefit obstructive sleep apnea patients in their market.
Experts
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Find personalized answers to your most pressing questions with Advisory Board Custom Research. Let us apply our time-tested research methodology to achieve your specific objectives.

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