RECALIBRATE YOUR HEALTHCARE STRATEGY
Learn 4 strategic pivots for 2025 and beyond.
Learn more

Consumer trends

While the consumer is at the center of all our research, our resources are designed to help you better understand the healthcare consumer as a stakeholder. Read our research on what drives their decision-making, how to earn their business and loyalty, and ways to improve the consumer experience.
Start here

Get to know the 6 insights on consumer preferences in healthcare

A survey of U.S. patients reveals the trends shaping how healthcare consumers are choosing where (or if) to seek care. Learn more about how healthcare consumer preferences and behaviors are evolving and find out how your organization can adapt.

The present and future of consumerism

We’ve identified five key drivers that are shaping consumer preferences and behaviors across the industry, including workforce realignment and digital enablement.

3 ways consumer preferences are driving healthcare facility design

As consumer care preferences continue to evolve, healthcare facility design must adapt. Discover strategies to stay competitive in the changing healthcare landscape.

Go deeper on our latest consumer insights
Quick reads
Implementation resources
Experts
Related products

Product spotlight: Custom research

Get personalized answers to your most pressing questions with Advisory Board Custom Research. We’ll apply our time-tested research methodology to achieve your specific objectives.

Product spotlight: Advisory Board Sponsorship

Hit your business goals with Advisory Board Sponsorship. Partner with us on content and events to grow your brand, reach your target audiences, and connect with healthcare leaders.

Learn more about partnering with Advisory Board
Thank you! Your updates have been made successfully.
Oh no! There was a problem with your request.
Error in form submission. Please try again.

By clicking submit I agree and consent to The Advisory Board Company collecting, using, processing, and storing my personal information including my name and email so that ABC may contact me in relation to the services that I receive from ABC. I acknowledge that my personal data will be stored within the United States of America which may not provide the same level of data protection as my home country. This consent is valid unless I have opted out or withdrawn consent. I understand that consent may be withdrawn at any time by contacting Optum at information_governance@optum.com.

We help leaders and future leaders in the healthcare industry work smarter and faster by providing provocative insights, actionable strategies, and practical tools to support execution.

Research & Events

Company

Support

Social

Don't miss out on the latest Advisory Board insights

Create your free account to access 1 resource, including the latest research and webinars.
Create Account
Sign in to your account

Want access without creating an account?

   
Get Limited Access

You have 1 free members-only resource remaining this month.

View this resource

1 free members-only resources remaining

Become a Member

1 free members-only resources remaining

Create Account

You've reached your limit of free insights

Become a member to access all of Advisory Board's resources, events, and experts

Never miss out on the latest innovative health care content tailored to you.
Become a Member

Benefits include:

Unlimited access to research and resources
Member-only access to events and trainings
Expert-led consultation and facilitation
The latest content delivered to your inbox
Become a Member

You've reached your limit of free insights

Become a member to access all of Advisory Board's resources, events, and experts

Never miss out on the latest innovative health care content tailored to you.
Create Account
Become a Member

Benefits include:

Unlimited access to research and resources
Member-only access to events and trainings
Expert-led consultation and facilitation
The latest content delivered to your inbox
AB
Thank you! Your updates have been made successfully.
Oh no! There was a problem with your request.
Error in form submission. Please try again.