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Consumer trends

While the consumer is at the center of all our research, our resources are designed to help you better understand the healthcare consumer as a stakeholder. Read our research on what drives their decision-making, how to earn their business and loyalty, and ways to improve the consumer experience.

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3 strategies to boost healthcare consumer engagement

As a recent Advisory Board survey found that 53% of healthcare leaders say consumerism is their top priority, organizations must develop a strategy that meets evolving consumer expectations. Learn how to navigate the changing consumer landscape with three key strategies that address accessibility, connectivity, and affordability.

3 trends shaping healthcare in 2026 (and how to respond)

Advisory Board and Optum experts break down the changes in healthcare access, spend management, and care decision-making. Learn about what’s driving these developments and how leaders can respond.

Patient experience guide, part 1: The 3 stages of the patient journey

Creating a positive patient experience is no easy task. Part 1 of this guide describes the three crucial stages of the patient journey — and how focusing on these stages can drive patient loyalty and improve healthcare outcomes.


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Custom research

Get personalized answers to your most pressing questions with Advisory Board Custom Research. We’ll apply our time-tested research methodology to achieve your specific objectives.

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Advisory Board Sponsorship

Hit your business goals with Advisory Board Sponsorship. Partner with us on content and events to grow your brand, reach your target audiences, and connect with healthcare leaders.


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