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Consumer trends

While the consumer is at the center of all our research, our resources are designed to help you better understand the healthcare consumer as a stakeholder. Read our research on what drives their decision-making, how to earn their business and loyalty, and ways to improve the consumer experience.
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Get to know the 6 insights on consumer preferences in healthcare

A survey of U.S. patients reveals the trends shaping how healthcare consumers are choosing where (or if) to seek care. Learn more about how healthcare consumer preferences and behaviors are evolving and find out how your organization can adapt.

The present and future of consumerism

We’ve identified five key drivers that are shaping consumer preferences and behaviors across the industry, including workforce realignment and digital enablement.

Webinar: Obesity market trends and forecasts

Join us on May 13 to learn about the latest obesity prevalence estimates, bariatric surgery market forecasts, and trends in obesity care, including how GLP-1s are reshaping the future of obesity prevention and management.

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Get personalized answers to your most pressing questions with Advisory Board Custom Research. We’ll apply our time-tested research methodology to achieve your specific objectives.

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Hit your business goals with Advisory Board Sponsorship. Partner with us on content and events to grow your brand, reach your target audiences, and connect with healthcare leaders.

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We help leaders and future leaders in the healthcare industry work smarter and faster by providing provocative insights, actionable strategies, and practical tools to support execution.

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