Service lines and specialty care

With a constantly evolving healthcare landscape, we focus on specialty care areas that correlate with key service lines, including cardiovascular, oncology, and orthopedics. We also analyze service lines experiencing fundamental changes to equip leaders with the latest market trends and strategic guidance to best deliver care.

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Get all the specialty care market trends in one place

What are the health care industry and specialty care changes you should pay attention to in 2024? We’ve pulled together the top trends and innovations for key specialties and compiled them in a ready-to-present format.

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Listen to a preview of Advisory Board’s 2025 research

Hosts Rachel Woods and Abby Burns invite 5 Advisory Board experts to preview what’s on our radar going into 2025. From value-based care to AI to specialty pharmacy, our experts break down what you should pay attention to heading into the new year.

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Discover the key drivers, volume forecasts, and strategic imperatives for service line growth

Our resources provide volume outlooks for six key service lines, helping you shape your growth strategy in an ever-evolving healthcare landscape.

Read our expert insights

Go deeper on our latest service line insights

Cheat Sheet

A guide to women's health stakeholders' top priorities

Explore the top priorities of women's health stakeholders — providers, payers, life sciences companies, and digital health companies. Get conversation starters to spark dialogue and collaboration.

Cheat Sheet

A guide to orthopedics and spine stakeholders' top priorities

Explore the top priorities of orthopedics and spine stakeholders — providers, payers, life sciences companies, and digital health companies. Get conversation starters to spark dialogue and collaboration.

Expert Insight

Service line prioritization strategy must evolve beyond high-revenue surgeries

Specialty service line volumes drive hospital revenue today, but future growth trends will bring less reliable high-revenue surgical volumes. As leaders pursue revenue opportunities outside the hospital, they must evaluate opportunities and trade-offs within the service line to prioritize investments in specific services — rather than a service line overall.

Expert Insight

Q&A with iRhythm Technologies: The importance of arrhythmia detection

Learn why health plans need to prioritize arrhythmia detection, the different types of monitoring technologies available, and how early detection can lead to cost savings and improved patient outcomes.

Cheat Sheet

A guide to CV stakeholders' top priorities

What matters most to cardiovascular stakeholders? Explore the top priorities for providers, payers, life sciences companies, digital health companies, and consumers. Discover conversation starters designed to spark meaningful dialogue and foster collaboration in this ever-changing field.

Cheat Sheet

The life sciences leader’s guide to today’s top cardiovascular trends

Stay ahead of the curve in cardiovascular care with our guide to today's top trends. From the rise of ambulatory sites to the influence of private equity, find out how these factors are shaping the industry and impacting your customers — and get three strategies to guide your response.

Market Insights

AI in imaging: Everything you need to know

The FDA has already approved over 250 radiology-related AI products, and the opportunities to utilize AI in imaging are quickly growing. Get industry insights from our 2023 Imaging AI Survey and discover answers to imaging leaders' most pressing questions about how to leverage AI for success.

Expert Insight

4 ways AI will (and won't) transform imaging

Artificial intelligence has the potential to revolutionize medical imaging, but how much of the hype is justified? Get the facts about the real impact of AI on operational efficiency, care quality, the workforce, and the patient experience.

Drivers of Change

Top drivers of change in the imaging market

Although the imaging market is enjoying a period of growth, health systems and radiology practices must grapple with a shift toward freestanding imaging centers, growing private equity interest, and workforce shortages across all levels of practice.

Expert Insight

Neurosciences growth forecast: What you need to know

Our recently updated Market Scenario Planner projects a significant increase in neurological services, especially in the inpatient setting. Uncover the drivers of future volume growth and gain insights into the challenges and opportunities providers face.

Case Study

How Ochsner launched a successful value-based dementia program

Ochsner Center for Brain Health successfully expanded its memory and dementia care program by adopting a value-based care model. Find out how this shift improved patient and caregiver satisfaction and increased profitability, and how their methods can serve as a blueprint for other organizations seeking to enhance their dementia programs.

Drivers of Change

Top drivers of change in the neurodegenerative disease market

Discover four key drivers shaping the delivery of care for patients with neurodegenerative diseases.

Case Study

FirstHealth’s 3-step approach to win back patients from out-of-market travel

Losing market share to out-of-market travel is a challenge for many health systems. Learn how FirstHealth of the Carolinas tackled this issue by redesigning the patient care journey and opening a new cancer center focused on patient and physician needs. As a result, FirstHealth grew oncology volumes by 25%, successfully retaining more local patients.

Case Study

St. Charles Health System’s pilot program for instant authorization in oncology

Prior authorization can be frustrating and time consuming, especially for cancer patients in need of timely care. St. Charles Health System partnered with a health plan to develop an instant authorization pilot program for cancer patients, leveraging their alignment on evidence-based guideline adherence. Learn how this program is reducing delays, improving patient satisfaction, and paving the way for streamlined authorization processes in oncology.

Infographic

What digital health vendors need to know about the 4 cancer provider archetypes

One size does not fit all when it comes to meeting the needs of individual providers. This infographic details four distinct archetypes of cancer providers, each with different goals and challenges. Discover how these providers are navigating the evolving oncology market — how they're pursuing growth and differentiating themselves.

Cheat Sheet

A guide to orthopedics and spine stakeholders' top priorities

Case Study

How Steindler Orthopedic improved joint replacements with digital surgical technologies

Learn how Steindler Orthopedic Clinic leveraged the VELYS™ Enabling Tech portfolio and achieved more precise surgeries, improved patient outcomes, and better operational efficiency.

Expert Insight

Digital surgery: A way for orthopaedic programs to set themselves apart

Orthopaedic programs face a growing demand for outpatient joint procedures, with volumes projected to rise 44% over the next five years. Explore how digital surgery technologies like VELYS™ Enabling Tech can help differentiate your orthopaedic program; improve procedural results; and meet the needs of patients, health plans, and providers.

Case Study

How Steindler Orthopedic improved joint replacements with digital surgical technologies

Learn how Steindler Orthopedic Clinic leveraged the VELYS™ Enabling Tech portfolio and achieved more precise surgeries, improved patient outcomes, and better operational efficiency.

Research

How 17 procedures are shifting to outpatient delivery in over 20 countries

The proportion of procedures delivered on a same-day basis is increasing around the world, but wide variation still exists between countries. Explore the site-of-care data on 17 key procedures in over 20 countries. Use this information to benchmark your own rates, incorporate the data into your clinical services plans, and identify which countries to look to for emerging clinical evidence.

Expert Insight

Digital surgery: A way for orthopaedic programs to set themselves apart

Case Study

Penn Medicine’s 4-step approach to reducing maternal health disparities

Learn how Penn Medicine reduced pregnancy-related complications among Black patients by 29% after implementing an evidence-based, cross-system intervention.

Cheat Sheet

A guide to women's health stakeholders' top priorities

Explore the top priorities of women's health stakeholders — providers, payers, life sciences companies, and digital health companies. Get conversation starters to spark dialogue and collaboration.

Cheat Sheet

4 trends impacting women’s health providers — and what they mean for digital health

Women's health providers are reevaluating their strategies in response to shifting market trends. Learn about the top trends affecting women's health, ways providers are responding, and approaches digital health vendors can take to forge stronger customer relationships.

Quick reads

Expert Insight

Q&A with iRhythm Technologies: The importance of arrhythmia detection

Cheat Sheet

A guide to women's health stakeholders' top priorities

Explore the top priorities of women's health stakeholders — providers, payers, life sciences companies, and digital health companies. Get conversation starters to spark dialogue and collaboration.

Cheat Sheet

A guide to orthopedics and spine stakeholders' top priorities

Infographic

What digital health vendors need to know about the 4 cancer provider archetypes

Implementation resources

Case Study

Penn Medicine’s 4-step approach to reducing maternal health disparities

Learn how Penn Medicine reduced pregnancy-related complications among Black patients by 29% after implementing an evidence-based, cross-system intervention.

Benchmark Generator

Oncology benchmarks: Key insights from Advisory Board surveys

Enhance your cancer program's efficiency and effectiveness with key takeaways from our surveys on infusion centers, medical oncology clinics, radiation therapy facilities, and support services.

Benchmark Generator

Oncology support services benchmarks: Key insights from Advisory Board surveys

Get a comprehensive view of oncology support services benchmarks in this report. Learn from the 15 cancer center administrators who participated in Advisory Board's oncology benchmarking surveys — and find out how to optimize staffing, improve navigation and genetic counseling programs, and bolster patient support.

Case Study

How Steindler Orthopedic improved joint replacements with digital surgical technologies

Learn how Steindler Orthopedic Clinic leveraged the VELYS™ Enabling Tech portfolio and achieved more precise surgeries, improved patient outcomes, and better operational efficiency.

Experts

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Service lines and specialty care

Get all the specialty care market trends in one place

Listen to a preview of Advisory Board’s 2025 research

Discover the key drivers, volume forecasts, and strategic imperatives for service line growth

A guide to women's health stakeholders' top priorities

A guide to orthopedics and spine stakeholders' top priorities

Service line prioritization strategy must evolve beyond high-revenue surgeries

Q&A with iRhythm Technologies: The importance of arrhythmia detection

A guide to CV stakeholders' top priorities

The life sciences leader’s guide to today’s top cardiovascular trends

AI in imaging: Everything you need to know

4 ways AI will (and won't) transform imaging

Top drivers of change in the imaging market

Neurosciences growth forecast: What you need to know

How Ochsner launched a successful value-based dementia program

Top drivers of change in the neurodegenerative disease market

FirstHealth’s 3-step approach to win back patients from out-of-market travel

St. Charles Health System’s pilot program for instant authorization in oncology

What digital health vendors need to know about the 4 cancer provider archetypes

A guide to orthopedics and spine stakeholders' top priorities

How Steindler Orthopedic improved joint replacements with digital surgical technologies

Digital surgery: A way for orthopaedic programs to set themselves apart

How Steindler Orthopedic improved joint replacements with digital surgical technologies

How 17 procedures are shifting to outpatient delivery in over 20 countries

Digital surgery: A way for orthopaedic programs to set themselves apart

Penn Medicine’s 4-step approach to reducing maternal health disparities

A guide to women's health stakeholders' top priorities

4 trends impacting women’s health providers — and what they mean for digital health

Q&A with iRhythm Technologies: The importance of arrhythmia detection

A guide to women's health stakeholders' top priorities

A guide to orthopedics and spine stakeholders' top priorities

What digital health vendors need to know about the 4 cancer provider archetypes

Penn Medicine’s 4-step approach to reducing maternal health disparities

Oncology benchmarks: Key insights from Advisory Board surveys

Oncology support services benchmarks: Key insights from Advisory Board surveys

How Steindler Orthopedic improved joint replacements with digital surgical technologies

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