Research & Insights

Medical device

Medical devices are transforming how we treat and monitor patients across a host of chronic and episodic conditions. Our research-driven insights and educational tools explain how to use medical evidence to help commercial and medical leaders communicate more effectively with health systems, health care professionals, and health plans.


Featured insights

TACKLE THESE CHALLENGES

Customer product evaluations are changing. Use these resources to learn how providers make decisions, and receive actionable insights to apply to your commercial strategy and product messaging.

  • Learn about value analysis committees (VACs), how they work, and how to best position your products in front of them.
  • Health systems are adopting a broader view of value. See how you’ll need to evolve your value propositions accordingly.
  • Get resources to effectively engage with hospital value analysis committees, including sample product scorecards and real meeting agendas to take your VAC packs to the next level.

Having a deeper understanding of your customers’ changing priorities is paramount to forming successful partnerships. Use these resources to learn about the challenges your customers are facing and the strategies they’re using to overcome them.  

Mastering the fundamentals of healthcare trends are key to establishing credibility in client conversations. Use these resources to build industry acumen and take your client conversations to the next level. 

  • Several seismic changes in healthcare are underway, causing leaders to adapt their strategies to position their organizations for success. 
  • Volume growth has become increasingly inconsistent and unpredictable in recent years. Use our Market Scenario Planner to better forecast future patient utilization for any services by geographic region of interest.
  • Trends impacting the whole healthcare industry manifest uniquely within specific specialty areas. Find our take on the impact for the service lines you care about most

Site-of-care shifts aren’t new, but new technologies, changing incentives, market disruptions, and payer pressure are causing providers to pivot their responses. Understand where site-of-care shifts are occurring and how that changes what your customers need from you. 


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