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 We are pausing publication of The Daily Briefing out of respect for the tragic passing of Brian Thompson. We will resume publication of this daily newsletter in the coming days.

Research

The 6 trends impacting med tech

As the healthcare industry faces new challenges and dynamics, med tech companies must evolve their strategies to stay competitive. Learn about the six trends shaping med tech strategies today — and get insights and recommendations to drive meaningful industry change.

With the height of the pandemic behind us, the future state of healthcare is starting to take shape. It is a future characterized by new relationships, incentives, and needs among health systems, physicians, health plans, and manufacturers. These new dynamics are catalyzed by:

  • Investments by private equity and other corporate stakeholders to amass physician, ambulatory, and ancillary assets to deliver care in ways that do not revolve around hospitals.
  • Clinical and technological innovations that enable bespoke healthcare that pushes the boundaries of care but may not be accessible to patients in an equitable way.
  • Changing clinician roles as technology augments human capabilities and becomes a central member of the care team.
  • Continued financial instability throughout all sectors of healthcare due to high costs of doing business and lagging reimbursement.

Medical technology companies’ success in this future state will depend on their ability to understand, and adapt to, how these dynamics change customer business models and transform care delivery. To help, this report highlights the top six trends we are following related to healthcare’s evolving customer business and care delivery models.

We suggest every medical technology leader have these trends top of mind to position themselves, their teams, and their broader organizations for business growth.

Download the ebook, which is abbreviated below, to read our full analysis, understand implications for med tech leaders, and find questions to guide your strategy.


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AFTER YOU READ THIS
  • You’ll recognize the ecosystem dynamics most likely to affect your organization’s success in 2024.
  • You’ll know how to adjust your strategy in response to changes in customer needs.
  • You’ll understand how to update your value proposition as customer definitions of value evolve.

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