Products & Services

Custom Research

Accelerate your organization's strategy with custom research. Whether it’s for your own organization or your clients’, let us help you solve your most pressing challenges with original research and insights conducted by our experts.


The value of Advisory Board Custom Research

In the fast-paced world of healthcare, gaining a competitive edge requires getting specific answers to your most pressing questions and having a deep understanding of your customers and market. Our custom research examines the unique market dynamics that impact your business, helping you stay ahead of industry shifts that will influence your or your customers’ organizations.

For over four decades, Advisory Board has researched healthcare's top challenges to provide leaders with the strategic guidance needed to push the industry forward. Our team of nearly 200 experts serves over 4,500 organizations across the healthcare industry.

Custom research can help you:

  • Understand how market dynamics impact your organization now and in the future​.
  • Inform strategy with deep insight into the stakeholders that matter most to your business. ​
  • Influence internal and external audiences through objective thought leadership​.
  • Adapt your business strategy, product narratives, and collateral using custom market insights.
  • Equip your teams with resources to translate how industry changes impact their business practices and product value.

Custom research is individualized to fit your business needs and strategic questions, ensuring that the insights and tools we provide help you act on your top priorities.

To get started, fill out the form on the right. Someone from our team will be in touch to get to know your goals and develop a plan tailored to your needs.

Examples of our offerings include:

  • Customized best-practice research to drive organizational performance assessments and needs diagnoses.
  • Customer insight analyses giving you a deeper understanding of your customer base, their priorities, challenges, and where they’re looking for partnerships.
  • Market segmentation, including how to tailor your value proposition and services for each type of customer.
  • Stakeholder assessments that reveal your partners’ and peers’ motivations.
  • Cheat sheets and discussion guides to facilitate productive conversations on issues your customers care about most.
  • Custom growth driver assessments that pair qualitative and quantitative insights to identify the market forces that influence demand for particular services.
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Request more information on Custom Research

By clicking submit I agree and consent to The Advisory Board Company collecting, using, processing, and storing my personal information including my name and email so that ABC may contact me in relation to the services that I receive from ABC. I acknowledge that my personal data will be stored within the United States of America which may not provide the same level of data protection as my home country. This consent is valid unless I have opted out or withdrawn consent. I understand that consent may be withdrawn at any time by contacting Optum at information_governance@optum.com.


Who can benefit from Advisory Board custom research?

Provider strategy teams looking to analyze the local market and implications, improve current performance on key initiatives, benchmark strategy or operations against peer organizations, and understand consumers’ needs and expectations.

Commercial teams wanting actionable guidance on different customer segments to facilitate more productive conversations and partnerships.

Strategy and product leaders seeking a deeper understanding of their customers and the future market dynamics that will impact their business.

Marketing teams requiring assistance in defining and tailoring a value proposition that resonates with customers.


Explore our products and services

Research Membership

Get timely, unfettered access to deep insights on healthcare's most pressing issues, industry sector dynamics, and stakeholder perspectives. You will have full access to all research and data tools, an assortment of daily and monthly e-newsletters, a variety of live and recorded webinars, and on-demand access to expert researchers.

Advisory Board Events

Our exclusive roundtables and topical summits will connect you with other top leaders and prepare you to tackle your top challenges.

Expert Support

Whether you're looking for topic-based presentations or dedicated help on a challenge you're facing, our expert support gives you access to healthcare specialists who match your time and needs. Choose from presentations, workshops, strategy retreats, or one-on-one conversations with an expert.

Advisory Board Fellowship

Advisory Board Fellowship is an 18-month, advanced executive-development program that helps organizations navigate complexity, solve difficult challenges, and achieve breakthrough performance.

On-Demand Courses

Our self-directed, on-demand video courses close the knowledge gap on all things healthcare — including business skills, commercial and market dynamics, industry disrupters, and leadership.

Sponsorship

Partner with Advisory Board on thought leadership opportunities to educate your customers and elevate your brand’s presence on the most complex issues in healthcare.

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Benefits include:

Unlimited access to research and resources
Member-only access to events and trainings
Expert-led consultation and facilitation
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You've reached your limit of free insights

Become a member to access all of Advisory Board's resources, events, and experts

Never miss out on the latest innovative health care content tailored to you.

Benefits include:

Unlimited access to research and resources
Member-only access to events and trainings
Expert-led consultation and facilitation
The latest content delivered to your inbox
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