In the fast-paced world of healthcare, gaining a competitive edge requires getting specific answers to your most pressing questions and having a deep understanding of your customers and market. Our custom research examines the unique market dynamics that impact your business, helping you stay ahead of industry shifts that will influence your or your customers’ organizations.

For over four decades, Advisory Board has researched healthcare's top challenges to provide leaders with the strategic guidance needed to push the industry forward. Our team of nearly 200 experts serves over 4,500 organizations across the healthcare industry.

Custom research can help you:

• Understand how market dynamics impact your organization now and in the future​.
• Inform strategy with deep insight into the stakeholders that matter most to your business. ​
• Influence internal and external audiences through objective thought leadership​.
• Adapt your business strategy, product narratives, and collateral using custom market insights.
• Equip your teams with resources to translate how industry changes impact their business practices and product value.

Custom research is individualized to fit your business needs and strategic questions, ensuring that the insights and tools we provide help you act on your top priorities.

To get started, fill out the form on the right. Someone from our team will be in touch to get to know your goals and develop a plan tailored to your needs.

Examples of our offerings include:

• Customized best-practice research to drive organizational performance assessments and needs diagnoses.
• Customer insight analyses giving you a deeper understanding of your customer base, their priorities, challenges, and where they’re looking for partnerships.
• Market segmentation, including how to tailor your value proposition and services for each type of customer.
• Stakeholder assessments that reveal your partners’ and peers’ motivations.
• Cheat sheets and discussion guides to facilitate productive conversations on issues your customers care about most.
• Custom growth driver assessments that pair qualitative and quantitative insights to identify the market forces that influence demand for particular services.