Pharmaceutical and medical device companies often aim for large, executive-level partnerships with health systems. However, this approach may not always align with the companies’ goals or those of the health system. Adopting a more nuanced partnership strategy can yield better results for both parties.

Instead of viewing partnerships as either strategic or transactional, consider a continuum of partnership models. A continuum allows for a range of collaborations, from short-term, goal-oriented projects to long-term, resource-intensive alliances. These models are organized from the most integrated to the least, enabling you to tailor your approach based on the specific needs and goals of each partnership. Use this chart to identify and select the most suitable partnership level for each of your goals.