Health coaching services are one-on-one or group services in which non-clinical support is offered to help patients set and achieve health or wellness goals.^{1, 2} Common health coaching goals for patients include improving nutrition, increasing physical activity, managing stress, or improving medication adherence.

Health coaching can support a range of objectives for health systems — including financial, workforce, and quality goals.³ Systems can use health coaching to lower the overall cost of care or uncover new billing opportunities. Health coaching also can play a role in promoting equity or fostering patient loyalty. It may offer potential workforce impacts by entrusting health coaches with patient education, allowing clinical providers to focus on top-of-license care. Health coaching can also have a positive effect on clinical outcomes, since it supports patients in making lifestyle changes that lead to better health.