Survey details

Among all respondents, 70% said they're concerned about the use of AI in healthcare, but some generations expressed more concern than others.

For example, 77% of baby boomers said they were concerned about the use of AI in healthcare, compared to 63% of Millennials and 63% of Gen Z respondents.

Despite concerns about AI's use in healthcare, research has found the technology can be helpful. One study of more than 80,000 women found that AI-assisted readings of medical images improved detection of breast cancer by 20% compared to traditional readings by oncologists. Meanwhile, another study of AI use during colonoscopies found AI helped reduce the rate doctors missed signs of cancer by 50%.

When asked about AI use in specific tasks, respondents' comfort levels varied. For example, nearly half of respondents said they were comfortable with AI being used to analyze medical data and history. However, only around a third of respondents said they were comfortable with AI being used to help perform surgical procedures.

In addition, at least three-quarters of respondents said they feel they should be notified when AI is being used for a variety of services, including administrative tasks like analyzing medical data and history.

When respondents were asked whether the use of AI in the healthcare industry will increase, decrease, or stay the same over the next five years, answers differed between all respondents and those who work in healthcare.

Nearly two-thirds of all respondents said they believe AI use in healthcare will increase over the next five years compared to just 40% of healthcare workers who said the same. Meanwhile, a third of healthcare workers said they believe the rate of AI use in healthcare will remain the same.

(Zipp, Morning Consult, 8/7)

Consumerism is in a state of constant flux in healthcare, and stakeholders must attempt to keep up with rapidly changing consumer behaviors and preferences. During breakout sessions at in-person and virtual Advisory Board Summits, we asked healthcare leaders from across the country to utilize a  futurism framework  to predict future consumer behaviors and preferences. Keep reading to find out healthcare leaders' predictions about consumer behavior and preference changes in five different future scenarios.