Content strategist and senior editor, Content strategy

Amanda Forsey


Experience and background

Amanda is a content strategist and senior editor on Advisory Board’s content strategy team. She collaborates with research, marketing, and design to ensure Advisory Board’s content is useful, approachable, and meets members’ needs. During Advisory Board’s website redesign, she applied her UX writing background to select and edit compelling content for the new landing pages.

Prior to joining Advisory Board, Amanda worked as the lead content designer for a design and communications agency where she created and curated content for think tanks. Amanda grew up in four countries and holds a Master of Science in environmental policy from Johns Hopkins University. 


What you need to know about Amanda

Amanda interviewed stakeholders to determine Advisory Board’s brand voice characteristics, created the company’s brand voice chart, and taught employees how to communicate in our brand voice to ensure all Advisory Board outputs are consistent, authoritative, and dynamic.


Contact Amanda

Expertise
Strategic Planning

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