THE BEST AI STRATEGY ISN’T ABOUT AI
Human decision-making is the key to AI success.
Find out why

Research & Insights

Digital access and experience

The escalation of available data and shifting patient expectations have made digital health solutions increasingly necessary. These solutions address consumer expectations and help reduce total cost of care. Our work defines quality digital health experiences and explores how to keep solutions accessible, trusted, and easy to use.


Featured Insights

Tackle these challenges
  • Create positive digital experiences: Surpass customer expectations by investing in the digital front door.
  • Use digital to help patients make better healthcare choices: Digital tools provide both support and transparency within the patient healthcare journey.
  • Help patients use digital health tools in their day-to-day: Go beyond access to true digital adoption by addressing digital inequity.
  • Create functional solutions: Deliver usable and accessible solutions that work as intended and require minimal effort from the user.
  • Provide customer service: Communicate quickly, empathetically, and efficiently.
  • Empower patients with self-service options: Help customers solve their own problems, make decisions, and perform tasks.
  • Personalize the digital journey: Offer customized experiences based on demographic data, engagement, location, and need.
  • Build an omnichannel experience: Provide the same high-quality experience across multiple channels, digital and in-person.
  • Build capacity with virtual options: Get genuine benefits from scalable solutions like digital triage and navigators.
  • Leverage other stakeholders: Identify patients without digital access, then work with industry and community partners to fill the gap.
  • Explore virtual-first models: Virtual first offers the promise to appropriately steer care toward lower-cost, in-network options.
  • Digital inequity is a social determinant of health: Digital must be recognized as a new social determinant of health because it impacts every aspect of life.
  • Digital equity hinges on trust: Spend time building relationships and understanding how different patient groups interact with healthcare solutions.
  • Digital inequity isn't binary: Digital inequities span a wide range of access, skills, and confidence.
  • Create a competitive, long-term strategy: Addressing digital inequity can win patient engagement and loyalty while also capturing patients on the margins.
  • Tie digital equity to quality: Improving access and convenience benefits patients who are most at-risk and disengaged from care.

Recent insights from around the industry

Go deeper on our latest research

Experts

Don't miss out on the latest Advisory Board insights

Create your free account to access 2 resources each month, including the latest research and webinars.

Want access without creating an account?

   

You have 2 free members-only resources remaining this month remaining this month.

1 free members-only resources remaining this month

1 free members-only resources remaining this month

You've reached your limit of free monthly insights

Become a member to access all of Advisory Board's resources, events, and experts

Never miss out on the latest innovative health care content tailored to you.

Benefits include:

Unlimited access to research and resources
Member-only access to events and trainings
Expert-led consultation and facilitation
The latest content delivered to your inbox

You've reached your limit of free monthly insights

Become a member to access all of Advisory Board's resources, events, and experts

Never miss out on the latest innovative health care content tailored to you.

Benefits include:

Unlimited access to research and resources
Member-only access to events and trainings
Expert-led consultation and facilitation
The latest content delivered to your inbox
AB
Thank you! Your updates have been made successfully.
Oh no! There was a problem with your request.
Error in form submission. Please try again.