Research Membership grants access to industry-leading thought leadership and research on advisory.com. This includes timely access to articles, white papers, and research studies on healthcare's most pressing issues, market dynamics, and stakeholder perspectives – plus case studies featuring best practices from leading organizations for addressing the issues that keep healthcare leaders up at night.

You also have access to our evergreen library of primers and cheat sheets on healthcare industry fundamentals, and our suite of data and analytics tools that can project future growth, model demographic changes, develop cost control strategies, and more. To get started I’d recommend you:

• Sign up for email subscriptions, including the Daily Briefing, topic-based newsletters, and more
• Register for a webinar
• Check out our most popular resources

Members receive robust, multi-faceted support from the Advisory Board team. Our AskAdvisory portal is our membership concierge experience. It can help you do everything from reset your advisory.com password to answer a specific question about our research.

Members also receive the support of a Dedicated Advisor who can help you make the most of your membership. If can’t find what you’re looking for on our website, just reach out to your advisor and they’ll help you find it.

Our bench of 100+ experts is available to support you and your organization with expertise across a variety of healthcare’s biggest topics. We can bring our research to your entire organization, your team, and even individuals through one-on-one expert conversations. Our experts are available to help you conduct strategic planning sessions with c-suite leaders, facilitate board retreats, and more. We offer industry-leading data and analytics tools, each with intuitive instructions and walkthrough videos to ensure you’re taking advantage of all available features and benefits. 

Monthly membership update emails will help busy leaders stay on top of our latest and greatest research, and our expert-led events and live webinars will help you and your organization stay up to date on the latest healthcare news and trends.

Our research bridges the gap between where healthcare leaders are today and where you want to be tomorrow. We work hard to identify insights, strategies, and tools that help move healthcare forward. We can help you:

• Develop and assess your strategy
• Identify tactics and tools to turn strategy into action
• Make your teams more effective

We also offer a suite of tools and analytics that can help you better understand your market, forecast growth for specific services and procedures, model cost control strategies, and more.

Every year, we develop an ambitious research agenda that falls into four key topic areas:

1. “Future of healthcare” topics, where we anticipate and prepare you for future market dynamics and disruptions
2. Multisector “hot topics” that examine how different industry sectors are approaching some of healthcare’s biggest challenges
3. Sector intelligence and perspectives that aim to get into the minds of key industry stakeholders like health system executives, health plan leaders, and more
4. Healthcare fundamentals and best practices that feature our best-in-class case studies from leading organizations

This agenda is complimented by our roster of ongoing initiatives, including our marquee State of the Industry research, service line market trend reports, and more.

Our research process varies by project, but generally starts with an extensive literature review to understand context. Then, we talk with healthcare leaders and dig into our datasets to uncover ideas that can’t be found online.

Regardless of the topic, we always start those conversations with open-ended questions to avoid bias. We then look across conversations to test our theories and the assumptions we’re hearing from the market, as well as compare what we’re hearing to what we see in the data and literature. We then explore how leaders are approaching strategic decisions, implementing their initiatives, and interpreting industry trends to understand gaps or concentrations of attention, as well as differences in opinion or approach that reveal insights or opportunities for action.

We break down challenges, synthesize ideas from our industry conversations, scenario plan, and analyze findings internally with backing from over one hundred other Advisory Board experts to help us arrive at the “right answer.” As we learn, our research questions evolve, meaning our studies often lead to a different destination than we initially expect. We publish as our thinking progresses to bring you on this journey with us.

Learn about our commitment to objective research.

If you have any questions about your membership status, just submit a request to AskAdvisory, our complimentary membership concierge. Whether you have a question about your membership portfolio, navigating our website, or an event or presentation, AskAdvisory is your source for quick answers from real people.

Free account users can access one resource or register for a webinar on advisory.com every 60 days. They can also receive Advisory Board emails, including the Daily Briefing, What’s Trending, topic-based newsletters, and more.

Research Membership grants access to all resources on advisory.com, including our exclusive data and analytics tools. With membership, you’ll have deep insights on healthcare's most pressing issues, market dynamics, and stakeholder perspectives at your fingertips, plus full access to our evergreen library, our forecasting tool suite, and expert-led webinars on the topics that matter to you.