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Market trends and growth strategy

Each year, Advisory Board scans the market to identify the trends we think will cause the most disruptive or provide the best opportunities. Alongside our market trends work, we update the Market Scenario Planner each year for the latest 5- and 10-year forecasts, and we also generate more focused service line work to highlight the implications of our forecasts.
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Discover the key drivers, volume forecasts, and strategic imperatives for service line growth

Our resources provide volume outlooks for six key service lines, helping you shape your growth strategy in an ever-evolving healthcare landscape.

Use the Market Scenario Planner to instantly access the current, five-, and 10- year estimates of patient volumes and growth rates

Our Market Scenario Planner shows you the types of services patients in your market are expected to use and allows you to customize projections according to five key growth drivers.

Attend our Dec. 17 webinar on what healthcare leaders need to know for 2025

Join us for an update on the biggest trends in the industry — from the shifts upending care utilization to the impact of the new administration on health policy.

Go deeper on our latest market trends
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Get personalized answers to your most pressing questions with Advisory Board Custom Research. We’ll apply our time-tested research methodology to achieve your specific objectives.

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Hit your business goals with Advisory Board Sponsorship. Partner with us on content and events to grow your brand, reach your target audiences, and connect with healthcare leaders.

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