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Learn 4 strategic pivots for 2025 and beyond.
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Market trends and growth strategy

Each year, Advisory Board scans the market to identify the trends we think will cause the most disruptive or provide the best opportunities. Alongside our market trends work, we update the Market Scenario Planner each year for the latest 5- and 10-year forecasts, and we also generate more focused service line work to highlight the implications of our forecasts.
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Discover the key drivers, volume forecasts, and strategic imperatives for service line growth

Our resources provide volume outlooks for six key service lines, helping you shape your growth strategy in an ever-evolving healthcare landscape.

Use the Market Scenario Planner to instantly access the current, five-, and 10- year estimates of patient volumes and growth rates

Our Market Scenario Planner shows you the types of services patients in your market are expected to use and allows you to customize projections according to five key growth drivers.

Attend our Dec. 17 webinar on what healthcare leaders need to know for 2025

Join us for an update on the biggest trends in the industry — from the shifts upending care utilization to the impact of the new administration on health policy.

Go deeper on our latest market trends
Quick reads
Cheat Sheet

The life sciences leader's guide to today's top oncology trends

As the oncology market undergoes significant transformations, it's crucial for life sciences leaders to understand the top trends impacting providers. Our comprehensive guide explores these trends, their impact on cancer care delivery, and the approaches life sciences companies can take to forge stronger customer relationships.
Expert Insight

4 strategic pivots for 2025 (and beyond)

The healthcare industry is experiencing significant shifts in power dynamics, policy, and utilization patterns. To thrive in this changing landscape, leaders need to make strategic pivots that prioritize sustainable margins over top-line growth. Discover the four performance pivots that will shape the future of healthcare in 2025 and beyond.
Cheat Sheet

The life sciences leader's guide to today's top infusion trends

The infusion market is evolving rapidly, and infusion leaders are rethinking their strategies. Learn about the biggest trends impacting infusion providers and explore approaches to strengthen customer relationships in this comprehensive guide.
Cheat Sheet

The life sciences leader’s guide to today’s top cardiovascular trends

Stay ahead of the curve in cardiovascular care with our guide to today's top trends. From the rise of ambulatory sites to the influence of private equity, find out how these factors are shaping the industry and impacting your customers — and get three strategies to guide your response.
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Experts
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Product spotlight: Custom research

Get personalized answers to your most pressing questions with Advisory Board Custom Research. We’ll apply our time-tested research methodology to achieve your specific objectives.

Product spotlight: Advisory Board Sponsorship

Hit your business goals with Advisory Board Sponsorship. Partner with us on content and events to grow your brand, reach your target audiences, and connect with healthcare leaders.

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