More than ever before, cancer programs are challenged to invest their limited resources in the right services—ones that will serve to both attract new patients and improve the patient experience. To help our cancer program members tackle this challenge, we developed and administered a national survey to answer the following questions:
1. What do cancer patients want? (page 4)
2. Making it easy to be a cancer patient (page 10)
3. A new generation of cancer care consumers beginning to emerge (page 12)
4. Cost matters—more than you think (page 14)
5. Meet your cancer patient researchers (page 16)
6. How well do you know your younger cancer patients? (page 19)
7. How to attract—and retain—breast cancer patients (page 20)
8. The unique preferences of newly diagnosed cancer patients (page 23)
9. Cancer patient preferences shift as they move across the continuum (page 26)
10. Everything matters to someone (page 29)
We’ve compiled our insights into a comprehensive research briefing.
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