In response to a recent Advisory Board survey on consumerism and executive strategy, 53% of healthcare leaders said that consumerism is their top priority.¹ But the consumerism landscape is complicated, and seeing it clearly can be difficult.

For example, 40% of leaders of provider organizations plan to focus on high quality care to bolster consumerism efforts.¹ However, patients are much more likely to consider other factors when choosing where to go for care, such as accessible clinic locations, virtual care options, or whether a provider takes their insurance. When consumers do consider quality, it is often relevant only to certain care scenarios. Consumers may be more likely to consider quality over other factors when preparing for a higher-risk service or procedure, like major surgery, than for something more routine, like screening for strep throat.²