Each point in a patient journey is a unique interaction between the individual seeking or receiving care and the industry stakeholder who is providing care, services, or information. Each of those interactions generates a specific kind of data—and each subsequent interaction is shaped by the data that was created before it.

Different stakeholders find value in different types of data, and they prioritize collection and analysis accordingly. This illustrative patient journey highlights how data is created and how it shapes each step of the patient journey.