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| Our Take

Engaging donors virtually as in-person options return

How to integrate virtual channels into your long-term strategy

The pandemic froze all in-person donor engagement efforts, forcing a rapid shift for development teams to virtual engagement tactics. With a return to in-person options on the horizon, many development teams are wondering what role virtual engagement should play in their long-term strategy. No development team should pursue a virtual-only donor engagement strategy, but most teams have a significant opportunity to strengthen donor connections using virtual channels alongside in-person efforts. Learn three ways every development team should engage donors virtually, even when in-person galas are back.



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