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Our Take

Using member preferences to communicate effectively

Results from the 2020 Health Plan Tools Survey

Health plans continuously ask about member communication best practices: When should plans reach out to members? How often? Through which channels?

Advisory Board surveyed over 3500 consumers to determine their communication preferences across different lines of business. Read on for the answers to these questions based on our survey data.

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1. You'll learn the frequencey and type of messages members want to receive.

2. You'll understand preferences across different lines of business.

3. You'll learn how to tailor communications to different segments of your membership.

We help leaders and future leaders in the healthcare industry work smarter and faster by providing provocative insights, actionable strategies, and practical tools to support execution.

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