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Cheat Sheet

The life sciences leader's guide to today's top oncology trends

As the oncology market undergoes significant transformations, it's crucial for life sciences leaders to understand the top trends impacting providers. Our comprehensive guide explores these trends, their impact on cancer care delivery, and the approaches life sciences companies can take to forge stronger customer relationships.

4 trends impacting the oncology market

1. Cancer care is moving out of the cancer center and into the home.

  • Necessary delivery of at-home cancer care during the pandemic illustrated that home-based care programs can reduce costs, increase capacity, and address patient preferences and needs.
  • In the last four years, cancer programs have continued to expand their telehealth, home-based care, and remote patient monitoring offerings. Today, 97% of cancer programs offer virtual visits to at least some of their patients, compared to only 52% in 2019.1
  • These factors have led to a shift: cancer programs now see home cancer care as a business opportunity, rather than a temporary measure to minimize viral exposure.

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INTENDED AUDIENCE

AFTER YOU READ THIS
  • You will understand the latest trends impacting the oncology market.
  • You will gain insight into the priorities of different oncology provider archetypes.
  • You will have strategies to guide your interactions with oncology providers.

AUTHORS

Julia Elder

Research analyst, Specialty care and consumerism

TOPICS

INDUSTRY SECTORS

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