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Cheat Sheet

Selling to the health system C-suite: What you need to know about CFOs

The chief financial officer (CFO) is a powerful general management executive who works closely with the CEO. As a professional skeptic, the CFO is naturally risk-averse, presenting a challenge to vendors seeking a successful sale. This cheat sheet details the healthcare CFO's responsibilities, values, and sale-opportunities.
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INTENDED AUDIENCE
  • All healthcare organizations
AFTER YOU READ THIS
  • You’ll understand the importance of CFOs in healthcare systems.
  • You’ll learn the different characteristics of CFO archetypes.
  • You’ll comprehend the metrics to use when selling to CFOs.

We help leaders and future leaders in the healthcare industry work smarter and faster by providing provocative insights, actionable strategies, and practical tools to support execution.

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