Hospital and health system campaigns are larger, more prevalent, and more frequent than ever, and philanthropic dollars more urgently needed. The downsides of constant campaigning — including staff and volunteer burnout, pipeline depletion, and difficulty pinpointing compelling priorities — have caused some leaders to reconsider campaigns altogether.

Ultimately, however, most organizations have chosen to adapt their approach rather than abandoning the campaign model. This report highlights the four imperatives that chief philanthropy officers (CPOs) and their teams must address to succeed during campaigns and beyond.