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Research

4 ASC purchaser archetypes — and how to engage with them

The ambulatory surgery center (ASC) market is rapidly expanding, but suppliers and service providers aiming to partner with ASCs must understand the diverse organizations that make up this market. We’ve broken down ASC purchasers into four archetypes, providing financial, operational, and strategic considerations to tailor your offerings and maximize your success in this booming market.
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AFTER YOU READ THIS
  • You'll understand how four common ASC archetypes differ in the way they purchase supplies and services.
  • You'll be able to adjust how you communicate the value of your products or services based on ASC ownership.
  • You'll discover considerations for partnering with each ASC archetype.

We help leaders and future leaders in the healthcare industry work smarter and faster by providing provocative insights, actionable strategies, and practical tools to support execution.

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