Memory care is the specialized care for people with Alzheimer's or dementia that promotes safety, structure, and routine to lower stress. It can take place in a clinical, residential, or community environment.

Dementia is a general term for loss of memory, language, problem-solving and other thinking abilities that are severe enough to interfere with daily life. Alzheimer’s disease is a degenerative brain disease and the most common form of dementia, making up 60-80% of cases. Additional dementia forms include vascular, Lewy body, and frontotemporal (including Huntington’s disease).

There are four core services of memory care from the patient perspective:

1. Consultation

2. Diagnosis

3. Treatment/Care management

4. Caregiver support

Memory Care patient profile

• Age: For early-onset dementia, symptoms begin to present between 30 and 60 years old. For the more common late-onset dementia, symptoms emerge after age 60. Most individuals with dementia are 65 and older, and after age 65 the risk of Alzheimer's doubles every five years. After age 85, nearly one of every three seniors will manifest symptoms of Alzheimer’s or dementia. On average, patients 65+ live 4-8 years after diagnosis.
• Gender: Dementia affects older women more frequently than men, with a patient ratio of 2:1.
• Race/ethnicity: Latinx older adults are about one-and-a-half times as likely as older whites to have Alzheimer’s and other dementias, while older Black Americans are about twice as likely to have the disease as older Whites.

An aging population and rising disease prevalence are driving the growth for memory care services. There continues to be an uptick in age-associated cognitive impairment like Alzheimer’s disease and other dementias as the majority of the Baby Boomer generation ages. In 2020, 6.1M Americans had a diagnosis of Alzheimer’s disease. In 2030 that number is estimated to reach 8.5M and in 2040 jump to 11.2M. These numbers are likely an underestimation of the patient population, because dementias are notoriously difficult to diagnose — current estimates indicate that only a quarter of the estimated total patient population for Alzheimer’s disease has a diagnosis.