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Market Insights

The future of the at-home testing market: 2 drivers and 2 obstacles

The development of COVID-19 tests and reliance on home-based care have made at-home testing a major market — but is it here to stay? We examine two factors driving its growth and two potential roadblocks to its continued success.
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INTENDED AUDIENCE
  • Health plans
  • Hospitals and health systems
  • Pharmacy and lab
AFTER YOU READ THIS

  • You'll learn what factors are driving and limiting growth in the at-home testing market.

  • You'll better understand the research behind the value of at-home testing.

  • You will have growth strategy recommendations from Advisory Board experts.

We help leaders and future leaders in the healthcare industry work smarter and faster by providing provocative insights, actionable strategies, and practical tools to support execution.

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