Consumer preferences are re-sculpting the urgent care landscape. Winning today's urgent care patients requires provider organizations—urgent care centers, virtual platforms, and primary care offices alike—to understand and deliver on top consumer preferences.

We asked 1,500 consumers across the U.S. what clinic attributes they would prioritize next time they need basic urgent care, and 3,000 consumers about their last urgent care experience. Here are the 10 most important findings from the data for you to consider in your urgent and primary care strategies.

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