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Vice president, Content strategy & research membership

Ashley Ford


Experience and background

Ashley is the lead for the flagship Research Membership product overseeing product design and innovation, its member experience, and future market expansion. In addition, Ashley is responsible for content strategy across all industry sectors from hospital systems to health plans, from life sciences to digital health and more.

In previous roles at Advisory Board, Ashley led research on new product development opportunities for Advisory Board along with more than a decade of strategy research on global health system issues, service line growth strategy, and population health. Ashley has a BS in Microbiology from the University of Tennessee.


What you need to know about Ashley
Ashley has spent much of her tenure building research memberships including Advisory Board's expansion to supporting global CEOs. Most recently, Ashley led Advisory Board's external market research and product design to modernize the membership model and research framework to meet greater member needs.

Contact Ashley

Expertise
Change Management
Health Plan Product Design
Population Health
Service Line Strategy
Strategy and Growth

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