By Katie Everts and Nick Cericola
Individual tax incentives are unlikely to significantly and directly impact 2020 giving. Very few individuals are capable of donating 100% of AGI; the Tax Policy Center suspect only 2% of taxpayers annually donate 33% of AGI. Even if there are gains from the deduction cap increase, the RMD waiver may offset those gains when affluent taxpayers forgo making their annual QCD.
Most tax experts agree that a universal deduction increases giving, but it is unlikely that the $300 deduction is a strong enough incentive. Typically, Americans donate over $300 annually to charity; in 2017, households averaged $2,514 in total charitable contributions.
Corporate giving will likely increase due to the increased deductions’ benefits (and the marketing benefits of being perceived as part of the solution). In fact, to date, corporations have pledged over $4 billion to Covid-19 related causes.
In general, tax incentives only partially affect giving. The 2018 U.S. Trust Study of High Net-Worth Philanthropy found that only 17% of wealthy donors say tax benefits motivate their giving. Further, a 2018 Fidelity Charitable report found that a majority of taxpayers did not change the size of their charitable contributions in response to 2017 tax reform.
As the Covid-19 pandemic progresses, the nonprofit community is continuing to advocate for more effective incentives. On April 8, 2020, over 200 national nonprofit organizations sent a letter to Congress advocating for “Nonprofit track” legislation. The letter includes two suggestions for making tax incentives more effective:
Due to the scope and uniqueness of the Covid-19 pandemic, tax incentives are not the only factor motivating giving. According to a recent Fidelity Charitable survey, nearly 80% of donors plan to donate as much this year or more than last. Only 9% of donors plan to decrease their contributions.
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