Research & Insights

Pharmaceutical

The pharmaceutical sector is responsible for product innovation and generating the vast majority of clinical research. We explain the evolving sources and use of medical evidence, and our research-driven insights and educational tools help commercial and medical leaders communicate more effectively with health systems, HCPs, and health plans.

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Stay ahead of the competition with our research-driven insights and educational tools that will help commercial and medical leaders communicate more effectively with health systems, HCPs, and health plans.

Your customers’ priorities are changing. Gain valuable insights to guide your product and sales strategies by reviewing the top priorities for health system strategists, learning about developments in key service lines, and understanding hospitals’ performance improvement opportunities. Focus on these 6 priorities for health system strategists in 2024 and beyond.

Product success requires you to understand the evolving preferences and needs of various stakeholders. Watch these trends to improve commercial and medical communications.

Pharmacy benefit managers (PBMs) play a crucial role in drug selection and pricing, yet they often remain hidden.


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